As we've stated in the past, knowing who your audience is as well as how to reach them are two of the most important things to be aware of when advancing your career as an artist.
For some, their audience is much like themselves, they are in a sense their own demographic. For others their audience is very different from themselves.
We have found two tools that can be helpful for promoting to and keeping an audience. They are having an email newsletter and using social media.
You need, on a regular basis, to reach out to your audience. Email newsletters and social media are both ways of doing this. These days Facebook is looked upon by some as being for an older audience only - when in fact you can also have success targeting the younger set.
Something to consider while creating your audience, is to use paid ads on Facebook. Of course you'll want to do as much as possible employing "organic" non paid methods first, but when it comes to reaching a very specific demographic, Facebook can be a good bet.
What is Lights Camera Read? It is an educational nonprofit sponsored organization that has the mission to help introvert artists of all kinds (actors, writers, musicians, filmmakers and so forth) go from being “starving artists” to artist entrepreneurs via programs online and off including “Platinum Pias,” “Artist Introvert Revolution,” “Thrillumentary” “Art Gush” and an alliance of blogs.
We believe that introvert artists can make a difference in NYC and internationally if they receive empowerment. The empowerment that Lights Camera Read provides is that of methodologies. Step by step approaches to tasks that normally would require an extrovert orientation. Activities include making films and promoting one’s self and one’s art.
At Lights Camera Read we strive to make the solutions we offer for introvert artists without the “extroversion required” road blocks that introvert artists normally experience. We hope for a world where introvert and extrovert artists can work together in harmony.